Our Story

Our story began with the idea of creating such space-saving designs started back when my roommates and I had to squeeze all our personal belongings into a tiny apartment near our school.

"Spacious living and affordable housing, why can't we have them both?" I asked myself. With the hope to solve that question, I joined IKEA's interior design department shortly after graduation.

With the hope to solve that question, I joined IKEA's interior design department shortly after graduation. Like most zestful young professionals, I was very energetic with my job for a while until I found my own proposal and designs were always ignored by the upper-management.

What I did the most was repeating the same task flow every day, such as render someone else's design.

Shortly after I put an end to the drudgery office job, my spirit of innovating and imagination led me to find my own workshop to create what I always wanted:

Things that are convenient and affordable, and most importantly, things can make people realize that we can always achieve more than the limitation, just like the hidden shelf.